Big Things Are Coming

It’s impossible to ignore that the world of dental marketing has moved online. Postcards and flyers travel immediately from a prospective patient’s mailbox to their trash can, and it’s not surprising. All content online is fighting to grasp a new patient’s shortened attention span. Think for a moment about what engages you and causes you to pause.

Bland, repetitive content isn’t going to cut it anymore. Boring doesn’t slow a scroll. When you’re perusing social media, your eyes immediately scan past an advertisement in favor of a college friend’ s wedding announcement or a co-worker’s new pet. What causes you to slow and react is authentic and genuine content from people you know and care about.

Here’s the hard truth – outsourcing your social media content to a third party company is no longer good enough. A third party provider doesn’t have the attention or energy to give your practice what it deserves to build a focused, genuine and engaging presence. How could they?

A social media manager that works remote miles away from your team doesn’t have the insider access or knowledge of your team, services or community. They are simply not there.

They are not in your office everyday, not involved in staff meetings or celebrations, not at your annual holiday party capturing the real you and displaying that to your loyal and prospective patients. They don’t know your patients and they can’t ever truly know your brand. An outside social marketing company can never authentically represent your practice because they don’t know you.

Our team at Clever Dental Co. offers education and guidance to train a high-potential member of your existing team for this position. Imagine having someone on your staff who knows your practice inside and out, armed with the skills to showcase your unique personality to the world. That’s where we come in.

We offer:

• A library of educational manuals
• Digital content libraries
• Strategy and content planning calendars
• Video courses
• Consent forms
• The option of personalized consultations with a real person, looking directly at YOUR practice and helping you shape YOUR voice

We want to help you succeed by giving your in-office marketing manager the tools and guidance needed to shape them into the best promotional asset you’ll ever have. The greatest part about this is that this person likely already has a home on your staff, they just need shaping, encouragement, and the right tools.

It doesn’t make sense to have a stranger give voice to your skills and offerings. You know what sets you apart, that voice and vibe just needs elevation. We can help you unlock the potential to connect with your community in a way that’s genuinely, unmistakably you.

About our founders

Jaclyn Nona

Marketing Manager

Jaclyn graduated with a Bachelor’s Degree in Communications from the University of Indianapolis (Class of 2012 – go Greyhounds!) and joined the dental industry in 2013. Her communications background has proven invaluable in crafting effective marketing strategies and building strong client relationships. Since 2016, she has been operating from her home office in Michigan City, Indiana.

For nearly a decade, Jaclyn has been collaborating with Drs. Weber and Kirk and Sue, constantly evolving their dental marketing strategies. This hands-on experience working directly with doctors and office management has given her unique insights into the dental industry’s needs and challenges. Their efforts have transformed from simple Facebook posts to comprehensive office rebrands, YouTube channel management, and published articles. This exciting journey has been the most rewarding experience of Jaclyn’s career. She is also a proud member of the American Association of Dental Office Management and the American Marketing Association.

As the overseer of marketing initiatives and brand reputation, Jaclyn thrives on creative challenges. She particularly values the meaningful connections formed within the community through various outreach programs. Now, Jaclyn and the team are embarking on their next venture: sharing their expertise and fostering a community of learning. When Jaclyn’s away from the office she enjoys spending time with her husband and active and wild family, running and diving into a good podcast.

David Weber

Doctor

Dr. David Weber’s journey in dentistry began with a pre-med undergraduate degree from Taylor University, followed by his DDS from the prestigious Indiana University School of Dentistry. After completing a General Practice Residency Program at Mountain Area Health Education Center in Asheville, North Carolina, he achieved a significant milestone in 2018 by earning his Fellowship in the Academy of General Dentistry.

Dr. Weber is an active member of several prestigious dental organizations, including the American Dental Association, The Academy of General Dentistry, and The American Academy of Implant Dentistry. His Fellowship in the Academy of General Dentistry underscores his commitment to staying at the forefront of dental advancements.

Passionate about the intersection of dentistry and modern marketing, Dr. Weber is eager to share his insights on practice growth and nurturing patient relationships through social marketing. He believes in the power of combining excellent dental care with innovative outreach strategies to build thriving, community-centered practices. When he’s not crafting perfect smiles or sharing wisdom, Dr. Weber cherishes time with his wife and children, enjoying golf and boating – always with a dentist’s eye for balance and precision!

Michael Kirk

Doctor

Dr. Michael Kirk’s journey in dentistry has come full circle, bringing him back to his Hoosier roots after a diverse career that took him from Indiana University Bloomington to New York University, and through distinguished service as a Lieutenant in the United States Navy.

Now, Dr. Kirk is excited to leverage his unique background in a new mission: connecting with his community through innovative social marketing strategies. His passion lies in forming genuine, lasting relationships with patients and using digital platforms to make quality dental care more accessible and engaging.

Dr. Kirk believes that the best patient care extends beyond the dental chair. He’s committed to creating a warm, welcoming online presence that reflects the same Midwestern charm he brings to every in-person interaction. Whether he’s sharing dental health tips on social media or crafting personalized content for patients, Dr. Kirk’s approach is always rooted in authenticity and care.

When he’s not innovating ways to enhance patient connections, Dr. Kirk enjoys exploring Indiana with his wife and children. An avid Hoosiers fan, he brings the same enthusiasm to building community relationships as he does to cheering on his alma mater. Dr. Kirk’s blend of dental expertise, military precision, and passion for genuine connection makes him a unique voice in dental marketing. He’s excited to share his journey and help others navigate the intersection of dental care and digital engagement.

Sue Peckat

Practice Manager, RDH

Sue recently celebrated her 40th anniversary with a thriving and ever-evolving dental practice. Her journey from skilled hygienist to accomplished practice manager showcases her dedication and adaptability in the dental field. With decades of hands-on experience and ten years in management, Sue has become the backbone of the practice.

As practice manager, Sue has successfully guided her home office through significant transitions, including ownership changes, rebranding efforts, and the introduction of new services. Her expertise has been crucial in integrating new staff members and overseeing office renovations, ensuring a comfortable environment for both patients and team members.

Sue’s unique blend of clinical knowledge and business acumen brings immense value to Clever Dental Co., particularly in areas of marketing and small business management.

Outside the office, Sue embraces the lifestyle that living near Lake Michigan affords.She enjoys hiking the dunes, exploring the surrounding beach towns and spending her free time at the beach. She is an avid reader, loves to travel and spend time with her grandchildren. Sue’s diverse interests contribute to her well-rounded approach to practice management.

Sue’s 40-year journey in dentistry exemplifies her commitment to patient care, professional growth, and practice development. Her warmth, expertise, and visionary leadership drive success of her home practice and those she mentors.